Wow Reactions

What are Wow Reactions?
A vote of positive form of user affirmation that is often used to express surprise or amazement. (However, it can alternatively be used in sarcastic jest, suggesting that a user disagrees with the content).

Where should I find Wow Reactions?
Depicted by a surprised, open-mouthed emoji, found directly beneath a post alongside other reactions like Likes and Loves.

Why are Wow Reactions Important?
Similar to Likes and Loves, Wow Reactions are another form of positive endorsement from users. They convey that your content was impressive or unexpected to your audience. Yet another valuable tool for understanding your audience.

How to improve your Wow Reactions metric?
Surprise your audience by collaborating with a fan favorite influencer, creator, or brand. Post consistently and vary the type of medium used to appeal to a broader audience within your niche.

Tailor your title or description in a way that leads your audience to expect one thing within a video post, and then change pace entirely within the video to give users an unexpected piece of content.

How frequently should I track this?
Track and log your data at least once every 7 days while continuing to report analysis at least once every 30 days to better understand how your audience engages with your campaign.