Ad Spend

What is Ad Spend?
The total cost of investment placed into paid advertisements and promotions for content posted on Instagram.

Where should I find Ad Spend?
From your Instagram profile, select the menu in the top right (the three lines) and select “Promotions,” then find “Manage” and “Past Promotions” to locate Instagram Ad Spend.

Why is Ad Spend Important?
Ad Spend is the foundation for understanding paid social metrics. It is the total amount of money invested, and will be the main constant when calculating campaign effectiveness.

How to improve your Ad Spend metric?
Experiment with campaign strategies by using organic posting before paying for promotional boosts to increase Ad Spend efficiency.

How frequently should I track this?
Check in on your Ad Spend after 7 days to understand effectiveness. If you’re not getting your desired metrics, re-evaluate your campaign strategy. It’s important to track this data weekly and monthly.