Clicks

What are Clicks?
The total number of times Instagram users tapped on your campaign content to view.

Where should I find Clicks?
From your profile home page, click on the menu icon in the top right of your screen and select Insights. Find the “Content You’ve Shared” section, select a post and adjust the metric to “Clicks.”

Why are Clicks Important?
Clicks measure direct engagement from your audience, a clear signal of interest and value. Instagram Clicks are an excellent metric for measuring how much traffic your posts are generating for your brand.

How to improve your Clicks metric?
Stay true to your target audience by posting interesting and relevant content. Collaborate with other brands or creators to increase your reach. Utilizing interactive posts such as quizzes and polls also helps.

How frequently should I track this?
To identify trends and evaluate campaign strategies, you should track and report on Clicks weekly and monthly, as well as for the duration of an implemented strategy or campaign.