CPP

What is CPP?
CPP, or Cost Per Conversion, measures how much money was spent per user conversion on Instagram.

Where should I find CPP?
CPP is calculated by dividing the total ad spend by the number of conversions.

Why is CPP Important?
Tracking CPP will only aid a creator in understanding the effectiveness of their campaign strategy according to their ad spend. A high CPP will indicate that more money than usual is being spent for an action.

How to improve your CPP metric?
By monitoring your engagement metrics in your paid campaign ads, you can identify what resonates most with your audience and find opportunities of improvement to optimize your campaign strategy. Reaching out to users who have already interacted with your brand may also help to improve your CPP.

How frequently should I track this?
Track your CPP daily, or at least once a week to allow yourself to quickly identify any significant fluctuations to your campaign strategy.