Impressions

What are Impressions?
The total number of times all users in general have viewed your account’s content, including multiple views from any users.

Where should I find Impressions?
From your profile home page, click on the menu icon (the three lines) in the top right of your screen and select Insights. Scroll down on the “Insights Overview” page and select “Impressions” as your desired metric.

Why are Impressions important?
Because Impressions generally measure how often your content appears in user feeds, it can help you identify your brand awareness as well as your potential for improving your brand’s reach.

It can also help you understand where your audience interacts with your content the most, and therefore understand your audience and their relationship with your brand even more.

How to improve your Impressions metric?
Create content that is authentic and valuable to your desired audience. It might help to collaborate with other creators or brands, or encourage your followers to add your brand to their Favorites, which will show your posts higher in those user’s feeds.

How frequently should I track this?
You can track this daily to help stay informed on your performance and react appropriately to changing trends and new interactions. In terms of reporting, you can do so weekly and monthly.