New Photos

What are New Photos?
New Photos are your most recently published photo posts. Narrowing your analytical focus by omitting other forms of content like Reels, Videos, Stories, etc.

Where should I find New Photos?
You’ll find these by accessing your Instagram Insights via the menu in the top right of your profile. From the Insights Overview, scroll down to “Content You Shared” and select “Photos.” Adjusting the date range to Past 7 Days or Past 30 Days will allow you to see your newest photos posted.

Why are New Photos Important?
By narrowing the analytical focus on Photo posts we begin to understand how to adjust our strategies within this one type of content. Focusing on how new Photo posts are faring will greatly aid you in staying ahead of the curve.

How to improve your New Photos metric?
Listen to the story your analytics are trying to tell you. By staying current with your New Photos numbers, you’ll be better equipped in the future to find more success with your photo posts. It is also helpful to plan future photo posts in advance using a content calendar.

How frequently should I track this?
For New Photos, you’ll want to narrow in on the past week or the past month to stay updated on current trends.