New Videos

What are New Videos?
New Videos is similar to New Posts, but differs by specifically focusing only on recently posted videos. Please note that videos differ from Reels in that Reels are usually limited to a 90-second duration while Videos are allotted up to 60 minutes.

Where should I find New Videos?
When tracking analytics for New Videos, utilize the Instagram Insights tool. Within your Instagram profile, tap the menu in the top right and select Insights.

For New Videos, you’ll want to scroll down to the “Videos” section within “Content Shared.” From here, select the time range in the top menu and adjust it to “Past 7 Days” to identify the newest videos you’ve posted.

Why are New Videos important?
Tracking New Videos shows how successful recently implemented strategies within Videos have been with your followers. Doing so with different types of posts and comparing insights will aid in planning for more successful future posts.

How to improve your New Videos metric?
Sometimes all you need is more content. Posting more videos and tracking their analytics will give you a better understanding over time about which types of videos your audience interacts with, and how you can adjust your strategy to better reach and serve them.

How frequently should I track this?
When focusing on New Videos, you’ll want to check your analytics weekly and monthly. Weekly will keep you up to date on specifics, while monthly will allow for a broader spectrum of data.