Organic Likes

What are Organic Likes?
Likes are a type of engagement that allow users to show support or appreciation for a post with an affirmative vote on a piece of content. Organic Likes are simply Likes on an organic post.

Where should I find Organic Likes?
Likes and comments can be found on the organic posts themselves directly below the content.

Why are Organic Likes Important?
Likes are a direct source of affirmation from your audience. It communicates to other users that this content is valuable, as well as being a prioritized metric for the Instagram algorithm.

How to improve your Organic Likes metric?
Post positive content that is relatable and endearing to your audience.

How frequently should I track this?
Tracking and reporting likes over a weekly and monthly basis is appropriate for analyzing trends over time.