Organic Stories Replies

What are Organic Stories Replies?
Stories Replies are user comments left on a creator or brand’s posted Instagram Story.

Where should I find Organic Stories Replies?
From your profile home page, click on the menu icon (the three lines) in the top right of your screen and select Insights. Scroll down and select “Content You Shared” and tap on “Stories.” Navigate to the “Interactions” sections to view your story replies metric. Alternatively, you can select “View Insights” beneath a single Organic Story to reach the Story Replies metric as well.

Why are Organic Stories Replies Important?
Stories Replies are a direct measurement of your audience’s interaction with your content. An uptick in Stories Replies signifies that your content is worthy of a wider organic audience.

How to improve your Organic Stories Replies metric?
Implementing a CTA or asking direct questions in your post prompts Organic Replies. Along with using relevant and popular hashtags, posting when your audience is most active, using interactive features such as polls, quizzes, and question stickers to spark the conversation.

How frequently should I track this?
If you’re actively trying to increase Organic Replies, it’s important to check in daily to allow yourself the opportunity to reply promptly. For reporting purposes, you can track Stories Replies weekly, monthly, and for individual campaigns.