Organic Video Views

What are Organic Video Views?
Organic Video Views are the number of times a single video post has been viewed by Instagram users, specifically without the assistance of paid promotion.

Where should I find Organic Video Views?
From your profile page, select the menu tab (the three lines) in the top right of your screen and tap Insights. Since we’re looking for the total views on a single organic video, scroll down to “Content You Shared” and select “Videos.” From here, select a single organic video post to find total views.

Why are Organic Video Views Important?
Organic Video Views are a great way to test new strategies before committing to a paid campaign. By tracking views on organic videos where you’ve implemented new strategies, you can check to see whether it’s something you want to invest more into going forward.

How to improve your Organic Video Views metric?
Do longer videos garner more views? Do videos with people using your brand’s products in everyday life get more views than product reviews? Tracking total views on organic videos is a great way to stay current with your audience.

How frequently should I track this?
It’s important to track Organic Video Views at multiple stages of the post’s life cycle. Tracking and cataloguing daily, especially within the first 24 hours, gives you a detailed look into the initial response from your audience on a newly implemented strategy. Consistently checking weekly and monthly is a good rule of thumb when trying to optimize your output.