Stories Exits

What are Stories Exits?
The number of times viewers exited your Story altogether.

Where should I find Stories Exits?
From your profile home page, click on the menu icon (the three lines) in the top right of your screen and select Insights. Find the “Content You’ve Shared” section and click “Stories.” Select “Navigation” and open “Exits” to see your metric analytics.

Why are Stories Exits Important?
An increase in Story Exits signals your content is not resonating. This doesn’t have to be entirely negative; now you’ve learned one type of content that doesn’t work for your audience.

How to improve your Stories Exits metric?
To hold your audience’s attention longer, try utilizing interactive features such as polls, quizzes, and questions to keep them engaged. Cohesive storytelling alongside concise reporting will allow fewer opportunities for Exits.

How frequently should I track this?
Track your Story Exits weekly, monthly, and for individual campaigns.