Stories Taps Back

What are Stories Taps Back?
The number of times users tapped back to rewatch the previous Story in your series.

Where should I find Stories Taps Back?
From your profile home page, click on the menu icon (the three lines) in the top right of your screen and select Insights. Find the “Content You’ve Shared” section and click on “Stories.” Select “Navigation” and open “Taps Back” to see your metric analytics.

Why are Stories Taps Back Important?
Like the opposite of Taps Forward, an increase in Taps Back will indicate that your audience values your content more, signally that it is high quality and resonating well.

How to improve your Stories Taps Back metric?
It’s helpful to sequence Stories with relative information, building from one to the next to encourage users to tap back to recover details and context that they may have missed, in order to better understand the subject as a whole. It’s important to remain engaging and interesting to hold their attention.

How frequently should I track this?
Track your Taps Back metric weekly, monthly, and for individual campaigns.