Unique Clicks

What are Unique Clicks?
Unique clicks are how many individual users selected a link within your posted content. Multiple clicks from a single user will count as one.

Where should I find Unique Clicks?
Below any post on Instagram, find and select “View Insights.” Select “External Link Taps” as the metric to find unique clicks for that post.

Why are Unique Clicks Important?
While clicks and views are a broad measurement of user engagement, unique clicks metric narrows the focus to provide a more detailed look into how your users are actually interacting with your content. More unique clicks might signal quality content or show that your audience has more of an interest in this type of post.

How to improve your Unique Clicks metric?
Make sure you’re optimizing the placement of your clickable links in your post; make it easier to find and click for your audience, therefore making it more appealing. Don’t forget to post when your audience is most active as well.

How frequently should I track this?
To identify trends and evaluate your campaign strategies, you should track and report on your Unique Clicks weekly and monthly, as well as for the duration of an implemented strategy.