Clicks

What are Clicks?
Clicks on LinkedIn refer to the number of times users click on content, such as links, images, videos, or CTA buttons. Clicks measure the level of interest in content and indicate how effective posts are at driving traffic or encouraging further interaction.

Where do I find Clicks?
To find Clicks on LinkedIn, go to your LinkedIn Page, click on Analytics → Updates. Here, you'll see Clicks for each post, showing how many times users have clicked on links, images, or other elements within your content. This feature is available for Company Pages, not personal profiles.

Why are Clicks Important?
LinkedIn Clicks are important because it allows you to assess the impact of your content and optimize it for better performance.

How to improve your Clicks metric?
To improve Clicks on LinkedIn, use compelling headlines, clear CTAs, and engaging visuals to encourage interaction. Ensure links lead to relevant content and post at optimal times for maximum visibility. Targeting the right audience and sharing valuable content can also increase clicks.

How frequently should I track this?
It’s important to track Clicks as part of your monthly social media reports, or for individual campaigns or content series.