Comments

What are Comments?
Comments on LinkedIn are the responses or feedback users leave on your posts. They indicate direct interaction with your content, allowing users to express their opinions, ask questions, or share insights. Comments are a valuable engagement metric, as they reflect deeper engagement and foster conversations within your network.

Where do I find Comments?
To find Comments on LinkedIn, go to your LinkedIn Profile or Company Page and click on the Activity section. From there, select Posts. Below each post, you can view and respond to any comments left by others. You can also track comments on your posts directly in your feed.

Why are Comments Important?
Comments on LinkedIn are important because they indicate a deeper level of engagement with your content. They show that users are not only viewing your posts but also taking the time to interact, share their thoughts, or ask questions. High-quality comments can foster conversations, build relationships, and increase the visibility of your posts within your network, which can lead to greater reach and engagement.

How to improve your Comments metric?
To improve Comments on LinkedIn, ask open-ended questions, share thought-provoking content, and engage with users who comment on posts. Be authentic and encourage UGC to spark conversations. Consistently posting content that resonates with your audience also increases comments.

How frequently should I track this?
Track Comments on LinkedIn individually or by campaign, and be sure to include in your monthly social media reports.