Engagement Rate

What is Engagement Rate?
Engagement Rate on LinkedIn measures the level of interaction your content receives relative to the number of people who have seen it. It’s calculated by dividing the total engagements (likes, comments, shares, and clicks) by total impressions, and then multiplying by 100 to get a percentage.

Where do I find Engagement Rate?
To find Engagement Rate on LinkedIn, go to your LinkedIn Page, click on Analytics → Updates. Here, you’ll see the Engagement Rate for each post, calculated based on the total engagements divided by total impressions or reach. This feature is available for Company Pages, not personal profiles.

Why is Engagement Rate Important?
Engagement Rate on LinkedIn is important because a higher engagement rate indicates that your content resonates well with your audience and encourages interaction.

How to improve your Engagement Rate metric?
To improve Engagement Rate on LinkedIn, share valuable content with compelling visuals and encourage interaction through questions and CTAs. Consistent posting and audience engagement can help boost your engagement rate.

How frequently should I track this?
It’s important to track Engagement Rate as part of your monthly social media reports, or for individual campaigns or content series.