Follower Growth

What is Follower Growth?
Follower Growth on LinkedIn refers to the increase in the number of people following your profile, company page, or content over a specific period. It indicates the expanding reach and visibility of your presence on the platform, showing how many users are interested in receiving updates or engaging with your posts.

Where do I find Follower Growth?
To find Follower Growth on LinkedIn, go to your LinkedIn Page, click Analytics → Followers, and scroll to Follower Growth for a graph of your follower trends. You can adjust the date range to analyze specific periods. This feature is only available for Company Pages, not personal profiles.
Why is Follower Growth Important?
Follower Growth on LinkedIn is important because a steady increase in followers signals growing influence and audience engagement.

How to improve your Follower Growth metric?
To improve Follower Growth on LinkedIn, post valuable and consistent content that resonates with your audience. Engage with others by liking, commenting, and sharing, and optimize your profile with a clear bio and professional photo. Use relevant hashtags and promote your LinkedIn on other platforms to expand your reach.

How frequently should I track this?
Track Follower Growth on LinkedIn monthly as part of your regular social media reporting.