Shares

What are Shares?
Shares on LinkedIn refer to the number of times users have shared your post or content with their own network. This metric shows how widely your content is spreading beyond your immediate audience, increasing its reach and visibility.

Where do I find Shares?
To find Shares on LinkedIn, go to your LinkedIn Page, click on Analytics → Updates. Here, you'll see the number of Shares for each post, indicating how many times your content has been shared by others. This feature is available for Company Pages, not personal profiles.

Why are Shares Important?
LinkedIn Shares are important because they indicate your content is engaging enough to be passed along, which can significantly amplify your brand’s exposure.

How to improve your Shares metric?
To improve Shares on LinkedIn, create valuable, visually appealing content and include a clear call to action encouraging shares. Post at optimal times, leverage trending topics, and engage with your audience to boost interaction. Encouraging employee advocacy can also help expand your content’s reach.

How frequently should I track this?
Track Shares on LinkedIn monthly to monitor trends and measure the effectiveness of your content and engagement strategies.