Unique Visitors

What are Unique Visitors?
Unique Visitors on LinkedIn refer to the number of distinct individuals who have visited your LinkedIn Page over a specific period. Unlike total page views, which count multiple visits from the same user, unique visitors track the reach of your content by measuring how many different users have interacted with your page.

Where do I find Unique Visitors?
To find Unique Visitors on LinkedIn, go to your LinkedIn Page, click on Analytics → Visitors. Here, you’ll see the Unique Visitors metric, which shows the number of distinct individuals who have visited your page over a specific period. This feature is available for Company Pages, not personal profiles.

Why are Unique Visitors Important?
Unique Visitors are important on LinkedIn because they allow you to understand the size of your audience and the effectiveness of your content in attracting new visitors.

How to improve your Unique Visitors metric?
To improve Unique Visitors on LinkedIn, optimize your page with a strong logo, banner, and updated information, and post engaging content regularly. Use relevant hashtags, encourage employee advocacy, and promote your page across other platforms. Running targeted LinkedIn Ads and engaging with other users can also help increase your page's visibility.

How frequently should I track this?
You should track Unique Visitors on LinkedIn monthly to monitor trends and measure the effectiveness of your content and engagement strategies.