Video Views

What are Video Views?
Video Views on LinkedIn refer to the number of times a video on your page or post is viewed by users. LinkedIn counts a view when a video is watched for at least 3 seconds.

Where do I find Video Views?
To find Video Views on LinkedIn, go to your LinkedIn Page, click on Analytics → Updates, and look for the Video Views metric for each post containing video content. This will show the number of times your video has been viewed, including how many views were from distinct users.

Why are Video Views Important?
Video Views on LinkedIn are important because they help gauge the level of engagement with your video content and can indicate how well your videos resonate with your audience.

How to improve your Video Views metric?
To improve Video Views on LinkedIn, create engaging, concise videos with captions and post them consistently. Share videos in relevant groups, encourage employees to share, and consider using LinkedIn Ads to boost visibility. Keep videos short, optimize them for engagement, and include a strong call to action.

How frequently should I track this?
Track Unique Impressions on LinkedIn monthly to monitor post performance and identify trends, and weekly if you're running specific campaigns or promotions, to assess immediate impact and adjust your strategy.