Video Watch Time

What is Video Watch Time in Minutes?
Video Watch Time in Minutes on LinkedIn refers to the total amount of time users have spent watching your video content, measured in minutes.

Where do I find Video Watch Time in Minutes?
To find Video Watch Time in Minutes on LinkedIn, go to your LinkedIn Page, click on Analytics → Updates. For posts with videos, you will see the Video Watch Time metric, which shows the total time users have spent watching your video content. This feature is available for Company Pages, not personal profiles.

Why is Video Watch Time in Minutes Important?
Video Watch Time in Minutes on LinkedIn is important because to help assess how engaging and compelling your videos are, with higher watch time suggesting that users are watching your videos longer, typically indicating strong interest and engagement.

How to improve your Video Watch Time in Minutes metric?
To improve Video Watch Time in Minutes on LinkedIn, create engaging, concise videos that hook viewers early, and add captions for those watching without sound. Post regularly, share in relevant groups, and encourage employees and followers to engage with your content. Keeping videos mobile-friendly and focused can also help increase watch time.

How frequently should I track this?
It’s important to track Video Watch Time in Minutes You on LinkedIn monthly to monitor trends and measure the effectiveness of your content and engagement strategies.