7 Sprout Social Alternatives with Better Reporting & Analytics in 2025

If you're in charge of social media for a large organization or team, you probably know that Sprout Social can be a great tool, but it’s not always the perfect fit for the heavy lifting that enterprise-level strategies require.

It’s solid for scheduling and basic reporting, but when you're dealing with large-scale campaigns, and tracking performance for multiple teams across paid and organic, you might start to feel like you're missing something.

Social media managers need something that can handle everything from cross-platform performance tracking to customizable, data-driven reports that expedite the decision-making process. 

It’s all about finding a tool that fits your unique needs, whether that’s benchmarking performance or optimizing content performance. So, if you find that Sprout Social isn’t quite cutting it anymore, we've got your back.

We rounded up seven Sprout Social alternatives that not only scale with your enterprise’s needs, but also bring more to the table when it comes to data, reporting, and insights.

Let’s take a closer look at what they’ve got and figure out which one’s the perfect fit for your team.

1. Measure Studio

   

   Supports: Facebook, Instagram, X (Twitter), LinkedIn, YouTube, TikTok, Pinterest, Google Ads, and Snapchat

   Measure Studio is one of the best Sprout Social alternatives. This content intelligence tool measures and analyzes both paid and organic social stats under one roof, and makes tracking performance benchmarks a breeze.

   
   

   Measure Studio boasts impressive features like post content AI analysis that shows you how algorithms view and read your content.

   
   

   You also won’t need to handle hundreds of rows and columns to track one insight since Measure Studio automatically pulls data into a powerful social media dashboard. Spot trends and auto-benchmark performance to know what’s making the cut and what’s failing.

   
   

   Apart from these, Measure Studio includes an array of useful add-ons like: 

   • Ad & organic analytics in one place

   Most platforms keep paid and organic separate, forcing you to stitch data together manually. Not here. Measure Studio combines both in a single view, so you can analyze full-funnel performance without the platform-hopping headache.

   
   

   • Custom social media metrics

   Tired of rigid KPIs? That’s why Measure Studio lets you build your own formulas, from engagement per view to saves per 1K followers. Whatever your north star metric is, you can track it your way using custom metrics.

   
   

   • Presentation-ready reports

   Creating reports shouldn’t feel like a second job. With Measure Studio, it doesn’t. Export clean, visual reports in seconds, ready for your team, your boss, or your client.

   
   

   • Autogrouping that makes sense

   Say goodbye to manually sorting posts. Measure Studio automatically groups content by format, campaign, or theme, so you can instantly spot what’s working and why.

   
   

   • Smart tagging for quicker insights

   Tags are more than just labels here, they're analytical gold. Tag content by type, tone, or strategy, then slice performance data to see exactly what’s moving the needle.

   
   

   • Historical post analysis

   Your data shouldn’t expire. Measure Studio gives you access to your full post history, so you can analyze trends and benchmarks over months or even years of content.

   
   

   • Cross-platform comparisons

   Want to compare a TikTok video to an Instagram Reel to a YouTube Short? Go for it. Measure Studio puts all platforms in one place, letting you evaluate performance directly and without hacks.

   
   

   • Post benchmarks that keep it real

   Every post is scored against your own performance history with auto benchmarking. Instant clarity on what’s crushing and what needs tweaking.

   
   

   • Audience insights without the fluff

   You don’t need vanity metrics, you need behavioral insights. Measure Studio shows who’s engaging and how that’s changing over time, so you can create with intention, not guesswork.

   
   

   In case you want to know how Measure Studio stacks up against Sprout Social, here’s a detailed comparison. 

   

   

   

   

   

   Takeaway: If you're looking for more than just a content scheduler, Measure Studio is the upgrade your analytics brain has been waiting for. It turns raw data into real insights, helps you understand what’s resonating (and why), and puts both ad and organic performance in one place, something Sprout Social just doesn’t do. For marketers who want strategy, not just stats, Measure Studio is the smart choice.

   
   

2. Loomly

   

   Supports: Facebook, Instagram, LinkedIn, X (Twitter), TikTok, YouTube, Pinterest, Google Business Profile, Threads, Snapchat

   
   

   Loomly is yet another alternative to Sprout Social, particularly for teams looking to simplify social media content creation, scheduling, and collaboration. 

   
   

   While Sprout Social is strong at delivering analytics and scheduling, Loomly offers an intuitive platform that prioritizes the creative side of social media management.

   
   

   Its visual content calendar makes it easy to plan, schedule, and track posts across multiple platforms, while the built-in collaboration tools allow team members to seamlessly approve content and maintain brand consistency. 

   
   

   Additionally, Loomly's integrations with tools like Slack, Canva, Google Drive, and Zapier further enhance ease of use, allowing teams to streamline their workflow and improve efficiency.

   
   

   Some of Loomly's key features include:

   • Visual content calendar for easy planning and scheduling

   • Collaborative tools for content approval and team workflows

   • Post scheduling across major platforms like Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and YouTube

   • Performance tracking and analytics with simplified data insights

   • Multi-Platform support including Pinterest, Threads, and Google Business Profile

     
     

   Takeaway: Loomly is an excellent choice for teams focused on social media content creation and collaboration. Its simple yet powerful features make it a strong Sprout Social alternative, offering everything you need to manage social media effectively without the complexity of an analytics-heavy platform.

   
   

3. Sociality

   

   Supports: Facebook, Instagram, LinkedIn, TikTok, YouTube

   
   

   Sociality wraps everything from content scheduling to competitor analysis into one easy-to-use platform. It can help you schedule posts, reply to DMs, stalk your competitors, and keep an eye on brand mentions across the internet.

   
   

   What makes Sociality.io even more interesting is that it doesn’t just throw data at you, it gives you insights that actually help you get better.

   
   

   Its intuitive interface is built to foster team collaboration, allowing users to seamlessly manage content, interact with followers, and track performance. 

   
   

   The platform's Publish and Engage modules are particularly useful for teams who need to streamline posting and manage customer interactions across multiple social channels without the clutter.

   
   

   Here’s a list of Sociality’s key features:

   • Schedule and automate posts across Facebook, Instagram, LinkedIn, TikTok, and YouTube

   • Manage comments, direct messages, and mentions from multiple platforms in a unified inbox

   • Generate reports for Facebook, Instagram, LinkedIn, and YouTube, tracking metrics like engagement and reach

   • Monitor brand mentions and keywords across social media, news, blogs, and search results

   • Analyze competitors' performance on Facebook, Instagram, and YouTube

   • Manage social media tasks on the go with iOS and Android applications

   
   

   Takeaway: Sociality delivers a powerful, all-in-one platform for scheduling, engagement, analytics, and social listening. Its collaborative tools and data-driven insights make it a smart choice for teams that want to stay on top of their social media strategy without the complexity of traditional tools.

   
   

4. Sotrender

   

   Supports: Facebook, Instagram, Twitter (now X), YouTube

   
   

   Sotrender is a new Sprout Social alternative. It’s designed for social media teams who care about clarity, accuracy, and benchmarking their performance in a way that’s both visual and digestible.

   
   

   Unlike many platforms that flood you with generic dashboards, Sotrender goes deeper into platform-specific insights for Facebook, Instagram, X, and YouTube.

   
   

   Beyond reporting, it helps you understand how your audience is evolving, how your competitors are doing, and how your own performance stacks up over time.

   
   

   Sotrender’s top features include:

   • Advanced social media analytics for Facebook, Instagram, X, and YouTube

   • Competitor benchmarking and industry comparisons

   • Automatic, white-labeled report generation

   • Actionable performance insights powered by AI

   • Easy-to-read charts and visualizations

   • Team collaboration and campaign tracking tools

   
   

   Takeaway: Sotrender is a data-driven Sprout Social alternative for marketers who want clear, strategic insights without the clutter. If you're tired of vague metrics and want to make faster, sharper decisions, it’s worth a look.

   
   

5. NapoleonCat

   

   Supports: Facebook, Instagram, TikTok, LinkedIn, YouTube, Google My Business

   
   

   NapoleonCat is a compelling choice among Sprout Social alternatives. It streamlines social media management by offering tools for publishing, engagement, analytics, and customer support across multiple platforms.

   
   

   With NapoleonCat, you can schedule posts, respond to messages, and monitor performance metrics, all from a centralized dashboard. Its intuitive design ensures that teams can collaborate effectively, making social media management more efficient and less time-consuming.

   
   

   What sets NapoleonCat apart is its emphasis on automation and customer interaction. Features like auto-moderation help filter out spam and repetitive comments, ensuring your social channels remain clean and focused.

   
   

   NapoleonCat’s feature set includes:

   • Unified social Inbox for managing messages and comments across platforms

   • Automated moderation to handle spam and repetitive content

   • Scheduling and publishing tools with a shared content calendar

   • Comprehensive analytics and reporting features

   • Team collaboration tools with role assignments and workflow management

   
   

   Takeaway: NapoleonCat stands out as a versatile and user-friendly Sprout Social alternative. Its focus on automation, customer engagement, and insightful analytics makes it a good-to-have asset for any social media strategy.

   
   

6. Metricool

   

   Supports: Facebook, Instagram, Twitter (now X), LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile, Threads, Bluesky, Twitch

   
   

   Metricool offers a comprehensive suite of tools to manage, schedule, and analyze digital content across multiple platforms. Whether you're planning posts, tracking performance metrics, or analyzing competitor strategies, Metricool centralizes these tasks and streamlines your workflow.

   
   

   In addition, Metricool's integrations with tools like Google Drive, Canva, Adobe Express, and Looker Studio enhances your content creation and reporting capabilities.

   
   

   Other features such as the Smart Calendar for optimal posting times and the unified inbox for managing messages across platforms ensure your social media strategy is both efficient and effective.

   
   

   Key features of Metricool include:

   • Smart Calendar for scheduling posts at optimal times

   • Unified inbox for managing messages and comments across platforms

   • Comprehensive analytics and performance tracking

   • Customizable, presentation-ready reports

   • Mobile app for on-the-go management

   
   

   Takeaway: Metricool offers a robust solution for social media management. Its blend of comprehensive features, intuitive design, and seamless integrations ensure you're able to adequately manage your online presence.

   
   

7. BuzzSumo

   

   
   

   Supports: Facebook, X, Pinterest, Reddit, TikTok, YouTube

   
   

   If you're seeking a Sprout Social alternative that focuses on content discovery and influencer insights, BuzzSumo is worth considering.

   
   

   While it doesn't offer the same comprehensive social media management features as Sprout Social, BuzzSumo specializes in analyzing content performance across various platforms.

   
   

   It provides valuable insights into what content resonates with audiences, helping marketers and content creators refine their strategies.

   
   

   BuzzSumo's strength lies in its ability to track social engagements, identify trending topics, and discover influential content creators, making it an excellent tool for content strategy and influencer outreach.

   
   

   The main features of BuzzSumo are:

   • Content discovery and analysis across multiple platforms

   • Influencer identification and outreach

   • Brand mention monitoring and competitor analysis

   • Content alerts and keyword tracking

   • Backlink monitoring and SEO insights

   
   

   Takeaway: BuzzSumo offers a specialized approach to content strategy and influencer marketing, making it a valuable addition to your social media toolkit. While it doesn't provide full social media management capabilities, its insights into content performance and audience engagement can enhance your overall social media strategy.

Wrapping up

If you're tired of juggling a bunch of tools and still feeling like you're not getting the insights you need, it's time to check out Measure Studio.

It’s not just another Sprout Social alternative, it’s the best choice for social media reporting and analytics. Imagine all your paid and organic performance data in one place, plus smart, customizable reports that actually help you express value to your executive team, not just give you numbers. 

Whether you're scouring through content analysis, comparing platforms, or tracking specific campaigns, Measure Studio’s got you covered.

And the cherry on top? Measure Studio unites your organic and paid teams, putting everything you need under one roof.

So, if you're over the clutter of too many tools and want something that actually makes your social media strategy easier, it’s time to switch to Measure Studio.

Get started with Measure Studio today.

Frequently Asked Questions

Why do so many teams look for Sprout Social alternatives?

Sprout Social is known for being on the pricier side, especially for larger teams or agencies. It chargers more for each additional user seat, which can quickly add up if you’re managing multiple clients or accounts. And while it’s a solid all-in-one platform, many teams realize they’re paying a premium for features they may not fully use.

Which alternative offers the best cross-platform performance tracking?

Why would I choose Measure Studio over Sprout Social?