Reach

What is Reach?
Reach is a measurement of the total number of unique users who have viewed an ad or video post.

Where should I find Reach?
Found within the TikTok Analytics tab under the Audience Territories section.

Why is Reach Important?
A direct measurement of how many people a brand’s content is reaching, indicating how successful a campaign is.

How to improve your Reach metric?
Cross-promote content on other platforms, utilize popular trends, appropriate hashtags, and songs and audio as well. It’s helpful to collaborate with other creators. Post consistently and when your audience is most active.

How frequently should I track this?
Track weekly and report monthly.