CTR

What is CTR?
Click-Through Rate is the percentage of users who saw a link post and actively clicked on it. (CTR = (Total Link Clicks / Impressions) X 100).

Where should I find CTR?
CTR can be found in the Twitter Ads Manager or from the Campaign Metrics within Twitter Analytics.

Why is CTR Important?
It is a direct measurement of how effective a post is at driving traffic to an outside platform or intended destination. A higher CTR indicates a more successful campaign.

How to improve your CTR metric?
Continue to adhere to the analytics to improve content quality, as well as optimizing post timing to catch the audience’s attention when they’re most active. Engage frequently and interact with comments and replies. Apply relative and popular hashtags and collaborate with influencers to further reach and increase engagements.

How frequently should I track this?
Track and log CTR at least once a week to follow trends and to stay organized. Report once a month for campaign maintenance and improvement.