New Link Posts

What are New Link Posts?
New link posts are tweets that include hyperlinks on an X post that direct users to another website.

Where should I find New Link Posts?
Posts are found on the timeline, a user’s profile, or the Explore Page. Metrics for New Link Posts are found within the Twitter Analytics dashboard.

Why are New Link Posts Important?
Link posts are a great way to drive traffic from X followers to other web pages or platforms used by a campaign. They’re a great way to expand brand reach and engagement.

How to improve your New Link Posts metric?
Utilizing a social media calendar will keep campaigns organized. Post frequently and consistently. Consider cross-posting content from other platforms on X to expand the reach of the entire campaign.

How frequently should I track this?
Keep an eye on content daily, but track and log every 7 days, reporting every 30.