Paid Replies

What are Paid Replies?
Paid replies are user comments on posts that have received a paid promotional boost.

Where should I find Paid Replies?
Found in the comments directly beneath a post amplified by a promotional boost.

Why are Paid Replies Important?
Because they are on promoted posts, Paid Replies allow for broader overall feedback, accessing fresh perspectives from users previously unfamiliar with your brand. More paid replies indicates an opportunity to increase follower growth.

How to improve your Paid Replies metric?
Tailor content in an evergreen fashion to appeal to a broader audience. Post consistently and continue to improve the quality of content. Quickly respond to comments to continue conversations and encourage engagement.

How frequently should I track this?
Follow daily to interact with replies and further the discussion, but remember to log data weekly and report monthly.