Paid Retweets

What are Paid Retweets?
Paid retweets is the total sum of user shares on a post that received paid promotional boosts.

Where should I find Paid Retweets?
Found directly beneath promoted or boosted posts, identified by the Retweet arrow icon.

Why are Paid Retweets Important?
Promoted posts will be seen by users who aren’t followers and regular brand consumers, therefore Paid Retweets reflect feedback of users with fresh perspectives, who provide updated critiques and observations.

How to improve your Paid Retweets metric?
Post and promote content when your audience is most active. Create evergreen content to appeal to a wider audience outside your specific niche. Engage in discourse and call on users to share and interact with content.

How frequently should I track this?
Track and log weekly and include in social reporting every 30 days.