Total Engagements

What are Total Engagements?
Total engagements is the sum of all user interactions, including Likes, Shares, and Retweets.

Where should I find Total Engagements?
While some engagements like Likes and Shares are available directly below each post, you can utilize Twitter Analytics for all.

Why are Total Engagements Important?
Total Engagements are a measurement of how often users are interacting with content. More Total Engagements signal the audience appreciates the quality of a post or campaign.

How to improve your Total Engagements metric?
Call on your followers to share, like, and retweet content. Collaborate with brands and creators to extend reach and generate more opportunities for engagement. Continue to improve the quality of your content and tailor it to your audience.

How frequently should I track this?
Track Total Engagements on Twitter/X at least weekly to monitor performance trends and make timely adjustments. For reporting and in-depth analysis, compile and review engagement metrics monthly to assess overall effectiveness and optimize future content strategies.