Total Estimated Revenue

What is Total Estimated Revenue?
The cumulative amount of money earned from a brand or creator’s YouTube channel. This includes revenue streams from ads, views, memberships, and YouTube Premium.

Where should I find Estimated Revenue?
In YouTube Studio select Analytics in the middle of the menu bar at the bottom of your Dashboard. Toggle the top menu bar to the right and select Revenue. Click on Estimated Revenue near the top.

Why is Estimated Revenue Important?
A higher Total Estimated Revenue simply means you’re making more money; meaning the main goal of most business channels is being met.

How to improve your Estimated Revenue metric?
By improving other metrics like Reach, YouTube Premium Views, Watch Time, Likes, and Shares, the Total Estimated Revenue will ultimately improve as well. Post high quality content consistently and engage with your audience more often to improve in all of these areas.

How frequently should I track this?
It’s smart to track and log Estimated Revenue weekly to stay updated. It’s also helpful to log monthly to reference in the future and track progress.