YouTube Premium Video Views

What are Video Views (YouTube Premium)?
The total number of times the video was seen by YouTube Premium users.

Where should I find Video Views (YouTube Premium)?
From YouTube Studio, select Content on the bottom menu bar. Select the video and click on the Analytics section above Comments.

Why are Video Views (YouTube Premium) Important?
Premium users pay a membership fee to bypass YouTube Ads. Creators receive a share of that fee when Premium users watch their videos. More Premium Video Views means a higher share.

How to improve your Video Views (YouTube Premium) metric?
Encourage subscribers to opt for YouTube Premium. Collaborate with influencers, other brands, and creators to cast a wider net.

How frequently should I track this?
Track weekly and monthly to catch trends, while also allowing time for data to develop.